Key eBay selling dates, 2026–2027
Every event in the calendar above, with the keyword ideas to start researching. Stock usually needs to be sourced and listed weeks ahead of the date itself.
| Event | Date | Market | Keyword ideas |
|---|---|---|---|
| Back to School | US, UK | backpack, lunch box, school supplies, stationery set, kids water bottle | |
| Halloween | US, UK | halloween costume, string lights, halloween decorations, scary face mask, halloween skeleton, led pumpkin | |
| Bonfire Night | UK | sparklers, glow sticks, led gloves, bonfire toffee, hand warmers | |
| Thanksgiving | US | turkey roasting pan, table runner, serving platter, carving knife set, gravy boat | |
| Black Friday | US, UK | wireless earbuds, smart watch, robot vacuum, air fryer, led strip lights | |
| Cyber Monday | US, UK | laptop stand, mechanical keyboard, webcam, usb c hub, phone charger | |
| Christmas | US, UK | christmas tree, fairy lights, advent calendar, christmas stocking, gift wrap, tree ornaments | |
| Boxing Day | UK | storage boxes, bedding set, winter coat, trainers, kitchen gadgets | |
| New Year | US, UK | party decorations, led balloons, resistance bands, yoga mat, planner 2027 | |
| Valentine's Day | US, UK | couples gifts, heart necklace, teddy bear, artificial roses, personalised keyring | |
| Mother's Day (UK) | UK | flower bouquet, scented candle, jewellery gift, spa gift set, photo frame | |
| Easter | US, UK | easter basket, egg decorating kit, chocolate moulds, bunny soft toy, easter bonnet | |
| Mother's Day (US) | US | flower bouquet, jewelry gift, spa gift set, personalized mug, photo frame | |
| Father's Day | US, UK | mens watch, grooming kit, bbq tools, personalised wallet, tool set | |
| Independence Day | US | american flag, bbq grill, outdoor bunting, cooler bag, party cups |
How to use a seasonal calendar on eBay
- Look 6–8 weeks ahead. Pick the next event that fits what you sell, and leave time for sourcing, delivery and listing.
- Research the keywords. Check which products are actually selling now, how many sellers you'd compete with, and at what price.
- Check the margin. Run the price through the eBay fee calculator before you buy stock.
- List early, then track. Get listings live before the rush and watch price and sold-quantity changes as the date approaches.
About these keyword ideas
The events and keywords are a hand-picked editorial list, a place to start your research. They aren't search-volume data: eBay doesn't publish real search volume to any third party, so we don't pretend to have it. Clicking a keyword opens it in SoldPulse's Search, which shows real live listings, prices and units sold (free account needed).