Every research tool for eBay works with the same limitation: eBay doesn't publish how many units a listing sold on a given day. Knowing what SoldPulse's numbers mean, and what they don't, is the difference between good and bad buying decisions.
"Sold": the listing's lifetime total
The Sold figure on Search, Store Analyzer and other tables is the total eBay reports for the listing since it went live. For listings with variations (sizes, colours), SoldPulse adds up every variation; hover the ⓘ to see the breakdown.
A lifetime total can mislead. 2,000 sold over five years is slower than 300 sold last month. Check how long a listing has been live, and use the numbers below for recent pace.
"Sold in the last 7 days": measured by SoldPulse
Market Insights, Niche Analysis, My Store and the best-seller lists show sales within a time window. eBay doesn't provide that, so SoldPulse works it out itself: it records each listing's sold total regularly, then subtracts the earliest reading in the window from the latest.
- A listing needs at least two readings in the window to appear.
- When a listing has been watched for less time than the window you picked (say 2 days of a 7-day window), you'll see a "based on N days tracked" note. The figure is real, but it covers fewer days.
- Relists that reset a listing's count are detected and never show as negative sales.
"Sold since tracked": your own measurement
In Tracked Products, the Recent column shows the exact number of units sold between the first and latest time SoldPulse recorded the item, with the dates in its tooltip. It needs about a day of history; until then it says Collecting data. Per-week and per-month rates in the tooltip are that real figure scaled up, for comparing items.
Revenue is an estimate
Revenue figures multiply units sold by the listing's current price. Sellers change prices and run promotions, so treat revenue as a rough size of the market, not anyone's actual takings.
Samples, not the whole of eBay
Scorecards, market-share charts and Title Builder work from the listings a search returns (for example 40 results), not every listing on eBay. They're labelled as samples. Use them to compare ideas side by side rather than as exact market totals.
A good rule: look for agreement. A product that has a high lifetime total, shows sales in the last 7–14 days, and keeps selling after you track it is a far safer bet than one strong number on its own.